Action: Growth for the organisation- and for individual employees

Action is a fast-growing international non-food discounter with more than 1,300 stores in seven countries. In recent years, Action has opened around 200 new stores each year. This rapid growth has had a major impact on learning and development among the people within the organisation. To face the challenges and ensure continual growth for all its employees, Action has teamed up with training partner Schouten Global, because Action knows that its people are what sets it apart.


Action is growing rapidly. At any given Action store in the Netherlands, there are 40 to 60 employees. In other countries, where it is less common to employ students to work as part-time shelf stockers, the average team size is 20. The stores are open  six or seven days a week, and a manager or an assistant manager is always on duty. Diane Beerepoot says, ‘Assistant managers are sometimes young men and women in their early twenties who may have started out as part-time workers on the Saturday shift. They are responsible for keeping things running smoothly at the store when the manager is off duty. Some of them have finished their education, but others have not. Action offers them an extensive range of internal operational training, as well as the opportunity to participate in our Leadership Program. That gives them the tools they need to succeed in their jobs. But it also prepares them to grow into the role of a store manager, so they can ultimately run their own Action branch one day. Many of the assistant managers are very eager to seize this opportunity. It’s incredible to witness their transformation into driven, talented professionals.’

Equal opportunities.
‘Action offers equal opportunities to all its employees’, explains Beerepoot. ‘Promotions are based on dedication and job performance.  With its assistant managers, Action has the pool of high-potential talent that it needs to build its future. Growth is possible on all levels at Action. Many of our current district managers were once store managers themselves.’

Employees are crucial to any organisation’s growth. Action is optimally developing its human potential to achieve its ambitions, creating a win-win basis for personal as well as organisational growth.

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